1922
Flapper Heels Taboo in Pageant
Low Shoes for Fall and Winter to Be Footwear Feature of Big Fashion Exhibit at St. Louis
Low Shoes for Fall and Winter to Be Footwear Feature of Big Fashion Exhibit at St. Louis
The low "flapper" heel will not be among the costumes exhibited at the St. Louis Fashion Pageant, August 3-16, according to the advance styles now being made for that event.
"The smartly groomed woman insists on trim footwear," says J. T. Johnston, designer of women's and children's shoes for the Brown Shoe Company. "The low flapper heel, the vogue of the Spring and Summer footwear, was never acceptable to the woman of discriminating taste. "The styles for the season will be 12-8, 14-8, and 16-8 heels on both walking and dress shoes. Really Long Skirts Not Acceptable
"The low shoes will be in vogue for late Fall and early Winter. This is due to the fact that the American women will not accept the extreme long skirt Paris fashion creators have decreed to be the style for French women.
"The styles in skirts for American women will remain the same. However, the flapper knee-length, popular with the very young girls, but never with women of good taste in dress, will be passe. "The popular length of the modish skirt will be ten inches from the floor, a length prohibiting the wearing of boots. The oxford and strap make a much more effective appearance and make the foot look trimmer and neater. "As long as the skirts remain above the ankle, women will insist on the low-quarter shoe. Manufacturers may design, but if they are to be successful, they must conform with the desire of women of discriminating taste, and until milady decides that she prefers the skirt to be ankle length, oxfords and straps will be the favored footwear. Welts for Street Wear
"For street wear the welt shoe is the correct thing with lace and blucher effects. Leathers will be patent, black kid, mahogany calf, and a combination of colors. The dress shoe will have a thin sole and will be offered in black satin, black kid, patent leather, combinations of satin and brocade, patent leather with beige suede, and black suede with oyster gray suede.
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"There was an attempt of some of the manufacturers to introduce the Russian boot. This will not be a prevailing style, but rather a novelty, due to several reasons. First, the boot does not fit well and does not look well after being worn three or four times. Second, it spoils the effect of trim ankles, which is a mark of distinction and elegance and grace. Third, they are very expensive.
"The styles for misses and children will be oxfords and straps for the late Fall and early Winter. It will not be until the snow falls that the children and misses will consider the high boot. Button Straps on Dress Shoes
"Shoe fastenings will be lace and button strap, with the buckle used only on sport models and not on the dress shoes."
That St. Louis is the largest shoe manufacturing and distributing center is well known. Business in this line last year amounted to $144,000,000. St. Louis makes about a fifth of the shoes in the United States, and footwear has always been one of the outstanding features in the Fashion Pageants held in the Municipal Open-Air Theatre in Forest Park. The shoe houses make shoes to fit the models and to harmonize with the coat, suit, or dress worn at the pageant. A shoe committee, composed of designers from the leading houses judge the young women who apply for positions as style show models. Perfectly formed feet, trim ankles, and a graceful walk are three of the requirements. - Boot and Shoe Recorder: The Great National Shoe Weekly, July 29, 1922, pg 67. Boston, USA.
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Found on Retronaut.
The only indication that the woman is supposed to be a flapper is the knee-length skirt. |
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